“No Shoes Allowed” sign produced for the Malmö Art Academy 10 years anniversary exhibition at Rooseum.
My work for the Malmö Art Academy 10 years anniversary at Rooseum was to state the rule that you was not allowed to wear shoes at the main exhibition hall, during the exhibition period. I constructed a sign, and two shoe benches that you had to pass by in order to get in to the exhibition.
Installation view, Rooseum.
Installation view from the opening, Rooseum.
By making the visitors take of their shoes I tried to challenge power structures, as well as cultural patterns. I looked at the shoes as symbols of class, power, gender etc and by making the visitors leave the shoes at the door I aimed to dismantle the value of these symbols for the period of time the visitor spent at the exhibition.